Last week I opined that the Christian book industry, selling Christian books, should overlay its business model with the Spirit of God. An unusual topic for a column on publishing, but it is my conviction.Read more here:
It is also a prime reason that the industry is in tough shape these days. Again, we can blame the economy, but looking inward will produce a more accurate picture.
It seems clear to me that allowing authors and publishers into the mix — even when they espouse heretical concepts — sows the seeds of your industry’s collapse. In other words, if theological integrity is not maintained, failure is sure to follow.
For many years, the Christian Booksellers’ Association has allowed vendors who do not have a Christian worldview to display at conventions. Many dozens of books with heretical themes have now flooded into the stores around the country. Few in power seem to care, because if The Shack is being sold down the street at X big-box retailer, then, well, we have to sell it, too.
It is the change in the floor presence at CBA events that astonishes.
For example...
Tales from the Christian Darkside
by Jim Fletcher
August 6, 2009
www.crossroad.to
This was last year's review...
Book It
Jim Fletcher
August 2008
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