Why compromise costs in the long run
With attendance down significantly at the Christian Booksellers' Association trade show last week, I want to examine some reasons for the decline in Christian retail – without focusing on the much bemoaned economy.
Discussing the real reasons for that decline, however, can't be done in polite company.
The production and sale of Christian books assumes that the publishers, trade organizations and sales channels pull in the same direction philosophically. That would mean, of course, that fundamentally, a person working in the Christian book industry would embrace the teachings of the Bible. The Christian Booksellers Association operated on this philosophy for many years.
In the 1990s, however, there was a shift in philosophy. Publishers, stores and distributors began to realize the vast potential for making money. As time went on, to appeal to the broadest possible audience, works began to creep in that were decidedly not aligned with the Bible....
Read the rest HERE @ www.wnd.com.
4 comments:
Hi Carla, Is is possible to email you? Victoria
Hi Victoria,
Yes.
morebooksandthings@
hotmail.com
I used to work in a Christian Bookstore and seen books that were against the fundementals of Christianity.
All for the $, not for God or of God.
A very sad thing, but very true.
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